The Hoops We Jump Through For You!

The Hoops We Jump Through For You!
By: Kim Gilmore
Founded Gilmore Marketing Concepts in 1991 as a creative, energetic design house and advertising, marketing firm. Built a successful full-time business with over 300 clients. Employ full-time and free lance writers, designers, brand specialists, SEO experts, media buyers, printers and video producers.
August 30, 2023

As a marketing company, we do toot our own horn many times in our blogs and posts. Today I have decided to put together a comprehensive list of all of GMCI’s certifications and what they could mean to you, the success of your business, and your online marketing. Toot Toot!

GMCI Creative Digital Certifications:

  • Meta Certified Creative Strategy Professionals

  • Meta Marketing Partners

  • Google Ads Certified Professionals

  • Google Partners

  • Google Analytics 4 Certified

  • Tik Tok Marketing Partners

  • Twitter or X Marketing Partners

  • Constant Contact Certified Partners

  • LinkedIn Marketing Partners

  • Adobe Professionals

  • Adobe Certified Experts

  • Snapchat Partners

  • Zapier Experts

The Hoops We Jump Through For You!

Meta Certified Creative Strategy Professionals—This is a 90-minute proctored exam that tested our proficiency in creating ads that align to our customer’s business goals including mobile campaigns, ad placements and formats, Messenger solutions, targeting tools, target segments, creative brief development, evaluation and measurements and advertising standards. This test was NO JOKE, and we have to pass it every year.

Meta Marketing Partners— Meta Business and Marketing Partners have access to unique benefits like training, live support, analytics reports and client matching opportunities. There was a rigorous security validation process and regular monitoring for this badge. There are spend requirements per quarter to maintain this badge. This also gets us listed in their Marketing Partner Directory and a weekly phone call with a Meta Marketing Specialist.

Let’s break these Certifications and Awards down for you a bit so you understand how much training and expertise we have earned to help you with your business’s digital marketing.

Having these skills means we are armed to do the very best job with your digital advertising needs.

Google Ads Certified Professional—
A Google Ads certification allows us to demonstrate that we are an expert in online advertising. There are 11 certifications currently and you must pass 4 in order to use the certifications badge. GMCI is certified in nine of them: Ads Search and Professional, Display and Professional, Video and Professional, Measurement, Creative and Leads. These were proctored tests. We must renew these yearly. We get direct, dedicated Marketing Specialist assistance whenever needed.

Google Partners— Being a Google Partner means that we are recognized for maximizing campaign success for our clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications. As a Google Partner, GMCI Creative gets access to a wide range of benefits, including the ability to showcase the Google Partners badge on our website and marketing materials. There are spend and data set requirements monthly to retain this badge. This also gets us listed in their Marketing Partner Directory.

Google Analytics 4 Certified— GMCI earned this new platform Certification by demonstrating our understanding of Google Analytics 4 properties, including how to set up and structure a property, and use various reporting tools and features. We got certified by passing their structured assessment.

Tik Tok Marketing Partner—The Tik Tok Partner Team reviews a rigorous and financial based application along with base spend requirements and 30-minute skills test. There are 5 base solutions to choose from. GMCI Creative is certified in Campaign Management. GMCI has been highlighted in the Partners Program “Top Weekly Ads” newsletter 3 times in 2023. This means our ads were the top grossing for leads on the platform.

X Marketing Partner—GMCI is certified as a Twitter Marketing Partner, but this has transferred over into their new X branding. The badge still says Twitter Marketing Partners on the X website, so we are not sure what to call this certification. We know that we are part of a carefully selected group of companies offering outstanding customer success through the Twitter Ads API. Getting this certification was by invitation only. We became certified in 2008 and have maintained this certification into the new X platform.

Constant Contact Marketing Partners—This is a yearly half hour quiz that tests our skills through their affiliate program. We are Constant Contact resellers. We resell subscriptions at deeply discounted rates and must pass their yearly skills test in order to continue this program.

LinkedIn Marketing Partner—This partnership certifies we are proficient at sponsored content, messaging, dynamic ads, and lead generation forms. GMCI is familiar with and regularly uses the LinkedIn Advertising API. This gives us access to one-on-one training, incentives, insights, and support along with being listed in their Marketing Partner Directory.

Adobe Professionals— Adobe Certified Professional is an industry-recognized credential that effectively validates our skills in Adobe Creative Cloud applications. We have staff that are certified in: Photoshop, Illustrator, Acrobat, Premier Pro and After Effects.

Adobe Certified Expert— An Adobe Certified Expert is a person who has demonstrated proficiency with Adobe Systems software products by passing one or more product-specific proficiency exams set by Adobe. Kim is an ACE in Photoshop.

Snapchat Partners— We are Creative Partners in Snapchat. This means we have developed a creative integration using the Snapchat Marketing API. This is a closed Beta partnership. We are required minimum quarterly education training and have a 90+% ad review approval rating. We have Minimum published Snapchat specific case studies and proven client success through case studies, performance audits, and client feedback.

Zapier Experts—We are certified consultants that specialize in workflow automation through the Zapier platform. We are tier one experts with a managed client monthly recurring revenue and a paid account. We had to perform above 80% on a 2-part expert certification exam. This gets us listed in their Expert Directory and gives us dedicated support channels. This is our newest certification, and it was harder than we expected. There was coding involved!


Think about what these could mean to you, the success of your business, and your online marketing?

The Hoops We Jump Through For You!

Small Business Administration and a Certified Women’s Business Enterprise through the Women’s Business Enterprise National Council. We are also registered with the Illinois Business Enterprise Program as a certified Woman Owned Business. Plus, we are an Illinois Public Higher Education Cooperative Vendor, a certified Woman’s Business Enterprise for The City of Chicago, and a Federal WOSB contractor. These certifications are rigorous and require regular renewals. They are all proctored and meet strict eligibility requirements. GMCI Creative garners these titles so we can bid on and work with City, State or Federal organizations. These groups can hire GMCI Creative knowing that our company meets all of the guidelines for certification.

Being certified and awarded all of these education and skills assessment kudos is not easy. But having these skills means we are armed to do the very best job with your digital advertising needs. I know this list seems like a bit much horn tooting, but remember, we are certified, so your business succeeds!

Toot Toot!

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