There has been a 66% increase in social media content creation in the almost one year of living life in a pandemic, followed by blog content increases at 57% and video production increases of 50%. All the while, traditional marketing and advertising spend has been decreasing steadily throughout the past year.
Yeah, today is that lucky St. Patrick’s Day, but I am here to tell you, luck has nothing to do with anything, especially your marketing.
Holy cow is it cold outside today in Chicagoland. I am sitting at my desk in my snow boots writing this. I understand we are all a bit frozen right now, but your online marketing does not have to be. This is a good time of year to take stock in your marketing and to analyze if your plan is working.
I am late on my blog. It happens right? You get busy, or you just don’t have any brilliant ideas of what to write about. This is a very bad thing. Blogs are uber important in the realm of SEO. (That is Search Engine Optimization for those of you that hate having to Google acronyms)