It Could Cost You More Than You Think.
When economic uncertainty hits, one of the first budget lines to face the axe is often brand marketing. It seems like an easy decision: pull back on awareness campaigns, skip the rebrand, postpone that video series—after all, you can always pick it back up later, right?
Spring Clean Your Brand New season. New look. New opportunities.As the seasons change, it's the perfect time to evaluate and rejuvenate your brand. At GMCI, we specialize in brand transformations that don’t just look good — they convert and align with your business's...
Looking for an environmentally friendly hosting service?Let us introduce you to Green Geeks; Use our affiliate link for a great green discounthttps://www.greengeeks.com/track/u24894Going Green with GMCI Creative and GreenGeeks: Revolutionizing Web Hosting for a...
Marketing in a Roller Coaster Market:How to Stay Agile When Everything's Changing Let’s face it—marketing during stable times is one thing. But when the market’s doing loop-de-loops, running sideways, and flipping upside down? That’s a whole different ride. Welcome to...
Celebrating Women's History Month with GMCI Creative March is Women’s History Month—a time to celebrate the incredible contributions of women throughout history. At Gilmore Marketing Concepts, we’re all about lifting women up, not just in March, but all year long! As...
The Costly Mistake: Why Every Digital Ad Campaign Needs a Custom Landing Page So, your last ad agency crafted a decent digital ad campaign—decent visuals, compelling copy, and a good call to action. They launched your campaign, you started seeing clicks, but… no...
2024 was a really fun year. We have compiled a list of cool things we did at GMCI in this 2024 Year in Review List. in 2025, the sky is the limit! Let’s work together!
In today’s fast-paced digital landscape, advertising is evolving rapidly, and one of the most groundbreaking developments in this space is programmatic advertising. If you're new to the concept, it may sound like a complex industry term, but in reality, programmatic...
It is rare but we have a man down at GMCI and it is me, Kim. Rather quickly a cold turned into my first foray into pneumonia! I am on the mend, but have been out of the office, half working from home for THREE whole days! To be away from the helm for that long without...
For every brilliantly executed ad campaign, there's an equal and opposite facepalm-worthy failure. Whether it's a tone-deaf slogan, a poorly timed tweet, or a business management fail of epic proportions, the annals of advertising history are filled with cautionary...