Haunted by Scary Bad Marketing Tactics: A Guide to Avoiding the Dark Side of Marketing

Haunted by Scary Bad Marketing Tactics
By: Kim Gilmore
Founded Gilmore Marketing Concepts in 1991 as a creative, energetic design house and advertising, marketing firm. Built a successful full-time business with over 300 clients. Employ full-time and free lance writers, designers, brand specialists, SEO experts, media buyers, printers and video producers.
October 17, 2023

In the world of marketing, there’s a fine line between capturing your audience’s attention and scaring them away. Unfortunately, not all marketing tactics are created equal, and some can be downright terrifying for consumers. In this blog, we’ll delve into some of the scariest bad marketing tactics that can haunt your brand’s reputation and provide guidance on how to avoid the dark side of marketing.

The Zombie Email Apocalypse

The Zombie Email Apocalypse

Picture this: your inbox is flooded with emails from a single company, each one more persistent and aggressive than the last. This relentless bombardment of emails is what we call the “Zombie Email Apocalypse.” It’s a surefire way to drive your audience away faster than a horde of the undead.

To avoid this nightmarish scenario, prioritize quality over quantity. At GMCI we segment your email lists, personalize your messages, and set reasonable frequency caps to ensure your subscribers receive valuable content without feeling overwhelmed.

The Phantom Social Media Follower

Imagine a social media page with thousands of followers, but when you dig deeper, you realize most of them are fake or inactive accounts—the Phantom Social Media Follower tactic. While it may seem impressive at first glance, this tactic can backfire when your actual engagement rates are abysmally low.

Instead, GMCI focuses on growing an organic and engaged audience by creating compelling content, interacting with your followers, and using targeted advertising to reach your desired audience.

The Cryptic Clickbait

Clickbait, the art of crafting sensational or misleading headlines to entice clicks, is a marketing tactic that can leave a lasting scar on your brand’s reputation. No one likes to feel tricked or deceived.

To steer clear of this tactic, GMCI creates honest and enticing headlines that accurately represent your content. Your audience will appreciate transparency, and it will help build trust in the long run.

The Frankenstein’s Monster Website

A slow, confusing, and cluttered website can be a true monster for your audience. If your website looks like it was pieced together haphazardly, visitors will flee faster than villagers with torches and pitchforks.

Use GMCI to invest in a well-designed, user-friendly website that loads quickly and provides a seamless browsing experience. We will ensure that your website is responsive on mobile devices, as many users access websites through smartphones and tablets.

The Mysterious Disappearing Fine Print

Hidden fees, unclear terms, and misleading pricing can turn your customers into a suspicious and distrustful mob. This “Mysterious Disappearing Fine Print” tactic might provide short-term gains, but it will damage your brand’s reputation in the long run.

We always make sure our clients are transparent about pricing, terms, and conditions. Honesty and clarity build trust, which is vital for long-term customer relationships.

The Mysterious Disappearing Fine Print


Bad marketing tactics might seem tempting in the short term, but they can lead to the demise of your brand’s reputation and customer trust. Instead of scaring your audience away, use GMCI to focus on building meaningful relationships, providing value, and being transparent in your marketing efforts.

Remember, it’s always better to be a marketing hero than a marketing villain.

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