Canceled Meeting

Cancelled Meeting
By: Kim Gilmore
Founded Gilmore Marketing Concepts in 1991 as a creative, energetic design house and advertising, marketing firm. Built a successful full-time business with over 300 clients. Employ full-time and free lance writers, designers, brand specialists, SEO experts, media buyers, printers and video producers.
August 4, 2015

I had a client cancel a 9am meeting with me today, and I am super excited. It was supposed to be at Starbucks too, which always makes me happy and well caffeinated. So, why would I be super excited that a client canceled on me? It’s the reason they canceled. The owner called last night to tell me they were just too busy with new incoming orders to make it to a non-essential update meeting about Google AdWords.

You see, last March we started a Google AdWords campaign for them. They were reluctant at first to spend the money to research and delve into the world of AdWords. But once we showed them a detailed competition evaluation, key term searches and cost analysis, they were ready to move forward. Fast forward to July, annually their busiest month, and my client tells me business is up by over TWENTY percent in 2015! Yes, TWENTY! I am over the moon excited for them and the fact that our recommendations and hard work on their Google AdWords has paid off as I knew it would.

My client tells me business 
is up by over TWENTY 

We have been buying AdWords for clients for about 3 years now. We have Google certified AdWords professionals that have been trained exclusively by Google to create great Ad Word campaigns for our clients. Algorithms change and improve often and we make sure we are up on all of the latest Google world changes, so our clients do not lose out on any search opportunities.

There are a ton of Google Ad Word sellers out there. I bet you have even gotten phone calls from them telling you in a robotic voice that they can guarantee you Google front page placement. These companies are the “set it and forget it” types. They set a small section of words, sometimes as small as 10 words, and just leave it until you complain you are no longer getting the leads you once had. Notice, I said words, not phrases. Google’s algorithms have moved toward phrases instead of just single words. These companies ignore the phrase part of the equation and charge you an arm and a leg for only half optimization. I know you do not personally Google in single key words, you Google phrases like, “How to train my dog”. You would never Google just the word “train” or just the word “dog,” when wanting to train your dog, so why should you only be buying key words instead of key phrases?

These companies also charge you WAY too much money for what you are getting. I had one client come to me as his one-year contract with a national Ad Word company was expiring. He explained he was spending $800 a month for AdWords, and early on, they were working, but they didn’t seem to be doing anything anymore. We did an analysis of his campaign and realized, of that $800 they were charging, the company was only purchasing about $150 worth of actual Google advertising. Wow, now that is some hefty mark up, and the words weren’t even working anymore. Several competitors had been paying attention and were just slightly outbidding this client to push them just off the ad page. Even the $150 they were spending were not on the correct keywords. My client was getting monthly reports from these people, but they were truncated reports with only the best statistics showing on a small half page of information.

When we do a Google AdWords campaign for a client, we link their Google AdWords campaign to their websites analytics account. They have the log in information to get into their own Google Analytics account, they can go in any time and look at; A: what they are being charged by Google for their campaign, B: who is clicking on their words, by demographic, C: the behavior flow of their clicks and so much more. Google analytics reporting is hundreds of pages long. Now, I understand, who has time to look through all of that while your business is growing, right? We do! That is our job. Then we meet with you on a regular basis to assess where things are, how your leads are doing, where your new business is coming from and how we may need to tweak the campaign to maximize your exposure for the lowest dollar amount.

So, this is why my client cancelled on me this morning. She is too busy in her business at the moment to work on her business. She knows we will be watching her back, and her AdWords until she has time to meet. Until then, happy 20% growth my friend!

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