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I had a client cancel a 9am meeting with me today, and I am super excited. It was supposed to be at Starbucks too, which always makes me happy and well caffeinated. So, why would I be super excited that a client canceled on me? It’s the reason they canceled. The owner called last night to tell me they were just too busy with new incoming orders to make it to a non-essential update meeting about Google AdWords.
Holy cow is it cold outside today in Chicagoland. I am sitting at my desk in my snow boots writing this. I understand we are all a bit frozen right now, but your online marketing does not have to be. This is a good time of year to take stock in your marketing and to analyze if your plan is working.