We have had the weirdest thing happen at GMCI Creative…
We have had clients call us and tell us to turn off their online advertising!
Yep, they have so many leads that they cannot keep up with them and need us to pause their campaigns!
We have other clients that needed to immediately hire new sales staff to cover all of the new digital leads that are coming in and we have other clients that laugh with us on our monthly marketing calls telling us they are far too busy and this is a marvelously good problem to have.
We are incredibly good at our job and
we want to tell you about it.
So, how do we garner so many many leads for our clients?
Here is a short breakdown on what we do for
our clients digital advertising campaigns:
- We set clear objectives: We determine our client’s goals for lead generation. We define the specific actions we want users to take, such as signing up for a newsletter, requesting a quote, filling out a form or making a purchase. This clarity will guide the advertising strategy.
- We work with a client to identify their target audience: We get to know the target audience’s demographics, interests, and online behavior. This information helps us choose the right advertising platforms and create targeted ad campaigns.
- We select the right advertising platforms: We research and choose the advertising platforms that align with a client’s target audience. We use platforms like Google, Meta, LinkedIn, Tik Tok and Snap Chat along with local geofencing and OTT platforms.
- We design compelling ad content: We are an award-winning design agency, we create engaging ad content that grabs attention and speaks directly to our client’s target audience’s needs and pain points. We use persuasive language, clear value propositions, and compelling visuals and videos.
- We utilize ad targeting options: We fully take advantage of the targeting options provided by the advertising platforms. We narrow down audiences based on demographics, interests, behaviors, location, look-alike audiences or even retargeting past website visitors. This increases the likelihood of reaching potential leads.
- We create target specific landing pages: We ensure a client’s landing pages are optimized for lead generation. We make them visually appealing, easy to navigate, and focused on converting visitors. These pages include clear call-to-action buttons, concise forms, and relevant information to capture leads’ contact details.
- We implement conversion tracking: We set up full conversion tracking on the landing pages to monitor and measure the performance of advertising campaigns. We track key metrics like clicks, impressions, click-through rates (CTRs), conversion rates, and cost per lead (CPL) to evaluate the effectiveness of our advertising efforts.
- We test and iterate: We continuously test and monitor different ad variations, targeting options, and landing page designs. We conduct A/B tests to compare different elements and identify the most effective strategies for generating leads. We adjust the client’s campaigns based on the insights gained.
- We monitor performance and optimize: We regularly analyze the performance of our campaigns and adjust strategies accordingly. We monitor key metrics and make data-driven decisions to optimize ad spend and improve lead generation. We move budgets and numbers from under performing ads or platforms to larger lead generating spaces to leverage the budget to its fullest.
- We help clients on their follow up and lead nurturing sales funnels: Once we generate leads, we make sure clients promptly follow up through personalized communication, such as automated email or text marketing and retargeting ads. We assist in provide valuable content to answer a leads queries, and guide leads through the buyer’s journey to increase the chances of conversion.